Wednesday, May 27, 2009

When do groups make better decisions than individuals?

When do groups make better decisions than individuals?

It is believed that groups make better decisions as compare to the individual decisions and the major reason is that more minds can look over the issue from various aspects and perspectives as compare to a single mind. For the lengthy and the strategic decisions, importance of group decisions making cannot be ignored because members of the group have different skills, thinking patterns, beliefs, frame of minds and creativity therefore, they can give better solutions to the issues under discussion.

In most of the cases groups make better decisions as compare to individuals. The tasks which are strategic in nature, complex, lengthy, requires various perspectives to looked upon and have huge after effects should be discussed in groups and decisions about such tasks should be group decisions. For example, if a company is planning to give a new sale offer to the customers on Christmas then the decision should be made in consideration to the feedback taken from retailers, distributors, warehouse keepers etc. When the nature of the task is complex then members in the group can give a number of recommendations and better decision can be made. Therefore, for complex, strategic, important and long term decisions group decision making process should be encouraged.

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